Scielo RSS <![CDATA[Journal of technology management & innovation]]> vol. 15 num. 1 lang. es <![CDATA[SciELO Logo]]> <![CDATA[Smartphone Users’ Satisfaction and Regional Aspects:Factors that Emerge from Online Reviews]]> Abstract: This study aims to analyze which factors related to smartphone users’ satisfaction emerge from online reviews. In addition, as the study was conducted in Brazil which is a developing country with a lot of regional diversity, a secondary aim of this study is to test whether regional aspects can affect users’ satisfaction level. Online reviews were analyzed through the Content Analysis technique. Next, we carried out a quantitative analysis using Ordinal Logistic Regression. The results showed that smartphones’ features related to hardware and software and sellers’ characteristics may significantly affect users’ satisfaction. The socioeconomic factor, represented by the GDP per capita of the cities where users live, had a significant and negative impact, indicating that users in more economically developed regions attribute lower satisfaction level to smartphones. This study contributes to the literature as it used online reviews as data source, which helps identifying factors related to users’ satisfaction beyond those analyzed in previous studies that applied questionnaires. <![CDATA[The Effect of Process Improvement Practices on Manufacturing Competitiveness of Apparel Factories]]> Abstract: Process improvement practices (PIP) are being used as ways to improve manufacturing competitiveness (MC) but their overall effect in apparel factories have not been well quantified. This paper identifies the effects that PIP have on the manufacturing competitiveness of multinational apparel manufacturing plants. The methodology followed uses the Delphi method and exploratory factor analysis for variable selection, the Mann-Whitney test for analyzing the relationship between PIP usage and MC performance and regression analysis for estimating the existing correlation among the variables studied. The results show that factories with a high use of PIP have a higher manufacturing competitiveness and that specific practices related to error detection and waste elimination have a positive effect in cost, delivery time and environmental protection. <![CDATA[Reconfiguring the Firm’s Assets for Innovation]]> Abstract: The innovation process and the generation of sustainable competitive advantage are permanently on the agenda in technology management. According to Teece (2007), one way to achieve a competitive advantage is to develop dynamic capabilities, a process in which the author identifies three moments: i) to perceive and shape opportunities and threats (sensing), ii) to grasp the opportunities (seizing), iii) to increase, to combine, to secure and, when necessary, to reconfigure the tangible and intangible assets. The aim of this paper is to investigate how the strategic internal changes were introduced to influence on developing the innovation capability in order to sustain and expand the competitive advantages of the firm. To do so, a case study was carried out in a firm that work within the furniture sector more than 30 years and took decision to increase its competitive advantage by investing in product design, what created conditions for the development of new capabilities. Interviews were conducted using questions that allowed the respondents to freely express their experiences and perceptions about the changes that have occurred in their sectors as a result of this process and was possible to identify the intensity of reconfigurations in capabilities that resulted from the creation of the Design Center. <![CDATA[New Product Opportunity Identification: A Perspective from Inside the Intuitive Phenomenon]]> Abstract: Innovating comprises generating offers that make the preexisting ones obsolete. It implies in the creation or recognition of new forms of differentiation, the Opportunities Identification (OI). These may be due, among others, to new solutions or new problems to be solved, the latter a less explored path in the Product Development Process. There are studies aimed at systematizing OI, but present a discreet behavior in front of intuitive approaches. These rely on individual talent, a non-unanimous resource. As innovation is time-sensitive, there is room for artificial stimuli to intuition, which relies on the need for a close understanding of the phenomenon. This paper presents the descriptive research outcomes from a broader prescriptive study, which adopted the Design Research Methodology structure. Because OI is primarily a cognitive process and difficult to observe by a third party, one of the researchers submitted himself to the experience and recording of the phenomenon. The experience constitutes a unique case of OI accompanied during 2590 days. During this time, the study recorded 137 potential opportunities (units of analysis) by serendipity. Through the interpretation of the experienced phenomenon, the results comprise three perspectives: i/to the interaction of influence factors pointed out in the literature; ii/to the opportunities emergence; and, iii/to the opportunities identification. It is evident the challenge of considering opportunities as problems by its tendency of incubation. The work presents new research questions, hypotheses, and explanations valid to the case that potentially stimulate new exploratory or confirmatory researches or both. <![CDATA[Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends]]> Abstract: The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructional discourses regarding the pitch have come out in the form of manuals and courses offering training on “how to make a pitch more powerful”. Empirical research, however, is less common. The aim of this paper is to qualitatively review and sort out the existing empirical research on the pitch. For this, three classifying categories are proposed according to its reception (mainly by investors), the focus on discursive features, and its evolution. Finally, some critiques to the empirical research on the pitch and a description of some future trends on the field are provided. This work may be useful for professionals interested in innovation and entrepreneurship, areas in which this emerging discourse broadly circulates. <![CDATA[Capacities of the Research Groups at UNICAUCA, (Colombia) to Develop Spin-Off-type Undertakings]]> Abstract: This paper aims to analyze the descriptive interpretations of the census applied to sixty-four research groups classified by the Administrative Department of Science, Technology and Innovation (COLCIENCIAS) for Universidad del Cauca (UNICAUCA) in the call 781 of 2017, submitting them to a quantitative evaluation using the Karl Person correlation model for pooled data, prior contextualization based on some of the conceptual referents applied by the state entity referred to classify and measure the quality and impact of the groups of I+D+i and their dynamics. From the results obtained in the crossing of variables among categories of groups and areas of knowledge compared to their aptitudes for the deployment ofspin-off-typetechnology-based undertakings, it was possible to verify, among other relevant aspects, that the highest categorization is not a determining factor for groups that develop innovative products and have an entrepreneurial profile. <![CDATA[Factores Asociados con el Abandono de Actividades de Innovación en un País en Desarrollo: La Influencia del nivel de Cooperación Tecnológica Regional]]> Abstract: Factors Associated with The Abandonment of Innovation Activities in A Developing Country: The Influence of The Level of Regional Technological Cooperation Using data from the Ecuadorean Innovation Survey of 2015, this paper examines the factors associated with the abandonment of innovation activities of firms in a developing country. Additionally, it is analyzed whether the influence of these factors differs depending on the level of technological cooperation existing in the regions in which the firms operate. The results indicate that the probability of abandonment is greater in firms that invest in complex innovation activities, in those that cooperate simultaneously with other firms and research institutions and in those with greater export intensity. In addition, it is observed that medium-sized firms are those that show a lower probability of abandonment. Finally, the results indicate that the influence of these factors differs considerably depending on the level of regional technological cooperation.<hr/>Resumen: Utilizando datos de la Encuesta Ecuatoriana de Innovación del 2015, se examinan los factores asociados con el abandono de actividades de innovación de las empresas de un país en desarrollo. Adicionalmente, se analiza si la influencia de dichos factores difiere en función del nivel de cooperación tecnológica existente en las regiones en las que operan las empresas. Los resultados indican que la probabilidad de abandono es mayor en las empresas que invierten en actividades de innovación de mayor complejidad, en las que cooperan simultáneamente con otras empresas e instituciones de investigación y en las que tienen una mayor intensidad exportadora. Además, se observa que las empresas medianas son las que muestran una menor probabilidad de abandono. Finalmente, los resultados indican que la influencia de estos factores difiere considerablemente en función del nivel de cooperación tecnológica regional. <![CDATA[Generation of Value of a Brazil Fashion Industrial Cluster: A Systemic Analysis]]> Abstract: Companies that organize themselves in industrial clusters seek to amplify their capacity to generate value. However, the process of analyzing, creating and delivering value has been presented in a fragmented way. There is a lack of studies and systemic understanding. This study aims to analyze systemically the drivers and barriers for generation of value in fashion industrial cluster in the Southern Region of Brazil. The research method used to conduct this study is case study with a qualitative approach. The six elements that compose the process of analyzing, creating and delivering value were used to identify drivers and barriers for generation of value in industrial clusters and development to knowledge on clusters. The variables were interrelated the results them and formed the systemic structure. The analysis allowed concluding that the elements for generation of value described in the literature are present in the study units and it possible use this element for knowledge from clusters. However, it is necessary to analyze them systemically to obtain the desired results. This study evidenced a conceptual misalignment by participating companies regarding the true role of an industrial cluster. Strengthening among peers, in the form of exchanges of experiences and synergy among companies, does not happen in a satisfactory way. This relation among companies should be highlighted so that the cluster results are improved. <![CDATA[Low-cost Technological Strategies for Smallholders Sustainability: A Review]]> Abstract: Facing the challenges of the 21st century, into the agricultural sector have been designing strategies focused on the management of ecosystem resources, risk management associated with crops and the promotion of sustainable growth of agricultural communities. These strategies have been configured considering functional and competitive levels for open agricultural production systems, and usually based on low-cost technologies such that Wireless Sensor Networks (WSN), Internet of Things (IoT), Unmanned Aerial Vehicles (UAV), Cloud Computing, and Computational Algorithms. This approach allows the configuration, planning, and implementation of technological strategies for the agricultural sector, impacting in a positive way, generating higher production levels and intensive production cycles to strengthen the smallholder farmers.