Scielo RSS <![CDATA[Journal of technology management & innovation]]> vol. 12 num. 2 lang. es <![CDATA[SciELO Logo]]> <![CDATA[<strong>User’s Perspective of Eletronic Government Adoption in Brazil</strong><strong>‌</strong>]]> The objective of this work was to study which factors influence the use of e-government in Brazil, focusing on investigating government computerization initiatives of fiscal control mechanisms, through a study on the Nota Fiscal Paulista program. We interviewed approximately 3,500 citizens who have used the program, in 11 cities in the State of São Paulo. Of this total, 715 responses were considered valid. We used a quantitative methodology for the development of this research, through the multivariate analysis technique of structural equation modeling. The study presented a robust model with a high explanatory power, in which the influencing factors are: Perceived Benefit; Perceived Ease of Use; Social Influence; Perceived Security; Trust in the Government and Habit. <![CDATA[<strong>Teams in Small Technology-Based Firms</strong>: <strong>The Roles of Diversity and Conflict Management</strong>]]> This paper explores the effect diversity and conflict management have on the relationship between teamwork and organizational performance in small technology-based firms. The study of the relationship between these variables has involved quantitative research, with the results of the survey on 107 small Brazilian high-tech firms showing that diversity and conflict management positively moderate the relationship between teamwork and organizational performance. This means that higher levels of diversity and conflict management lead to better organizational performance. At the same time, our findings indicate that conflict management is important regardless of the level of diversity within teams. This research sheds new light on the factors for rendering teamwork more effective in this specific context. <![CDATA[<strong>The Influence of Country of Origin Cues on Product Evaluation</strong>: <strong>Evidence from Swiss and German Consumers</strong>]]> This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants was split into two groups and two experimental conditions (products with Swiss symbols and products without Swiss symbols). One group of participants rated the packaging without a Swiss flag and the other one rated the same packaging with a Swiss flag. A semantic differential scale and the Self-Assessment Manikin (SAM) were used to assess attitudes toward the products. Results confirm that there are differences between the two independent groups and that nationality has an effect on product perception and evaluation. Visual symbols such as a country flag can lead to a better product perception and evaluation. Finally, implications for research are discussed. <![CDATA[<strong>Proposal of a Modelling of the Innovation Process in an International Manufacturing Company</strong>]]> Nowadays, to cope with the competition, and to ensure the durability of their activities, companies have to be able to innovate. Manufacturing companies operating in a B2B market often perceive innovation as a technological result. However, innovation is often more characterized as a process. The needs of the users, and not only the technology, can achieve innovation. In this context, our paper intends to determine how to involve better the users in the innovation process of an international manufacturing company, which is, according to us, representative of the current manufacturing companies. The aim of our research paper is to help manufacturing companies to manage innovation led by users, and to implement their innovation process so that they will be able to set up specific tools for each action of the process. The study proposes a diagrambased language Structured Analysis and Design Technique (SADT) that is based on the normative guide FD X50-271 of the French national organization for standardization (AFNOR). The SADT model we propose usefully complements this guide, to make the innovation process more understandable, practical and operational, for manufacturing companies, which are often helpless when faced with the subject. A critical analysis of the model we propose completed in a manufacturing company through semi-structured interviews of the innovation team and questionnaire for all the employees shows the application of the model in the company. <![CDATA[<strong>Technology Epiphany and an Integrated Product and Service</strong>]]> This study aims at exploring how an integrated product and service contributes to achieving Innovation of Meaning (IoM) or technology epiphany. Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct. The process by which a user assigns meaning to things can not only be static but also dynamic. This study focuses on integrated products and contexts offered by services and analyses the case of Japan’s largest manufacturer of ankle-foot orthoses. The results show that the service guides the users to reconstruct the meaning in dynamic cognitive processes and use the metaphors that contribute to the consistency between products and services. <![CDATA[<strong>Prior Exposure and Educational Environment towards Entrepreneurial Intention</strong>]]> This research is based on the responses to a questionnaire applied to 351 students of business management in Chile and Colombia. Through the analysis of structural equations on Ajzen’s model, we found that entrepreneurial education, the University environment, and the prior entrepreneurial exposure are mediated by the factors of the Ajzen`s model to generate entrepreneurial intention in higher education students. The results show that entrepreneurial education strengthens the perceived control of behavior and, with it, albeit in a differentiated way, the entrepreneurial intention of men and women. University environment affects entrepreneurial intention through attitude towards entrepreneurship; and finally, the work experience, used as one of the variables that measure prior entrepreneurial exposure, explains the entrepreneurial intention inversely through the subjective norms. We found that gender has a moderate effect on perceived control of behavior and entrepreneurial education. The scarce studies on the impact of the University environment and the mixed results of the entrepreneurial education and prior entrepreneurial exposure toward entrepreneurial intention show the necessity for further research. A second contribution is the opportunity to present new evidence about the relationship between University environment, entrepreneurial education and prior exposure to developing countries of South America, including the gender effect (moderator) for entrepreneurial intention. It is important to note that most of the research in this area applies to developed countries, and some scholars suggest that extrapolating the results is not convenient. <![CDATA[<strong>Open Innovation Practices in Strategic Partnerships of Cloud Computing Providers</strong>]]> The open innovation states that companies can and must use the available resources outside their boundaries. This combination of ideas aligned to the internal and external technologies are crucial to reach a leadership position. The present study aims to identify the practices of open innovation along the partnerships between providers of Cloud Computing. Social Network Analysis were used in the research. Data was collected through questionnaires secondary sources. The companies were asked to identify their strategic partnerships and to identify and characterize the practices of Open Innovation they actually use. Of the 26 strategic partnerships mentioned, only 11 were characterized as practices of the Open Innovation. <![CDATA[<strong>Online Consumer Trust</strong>: <strong>Trends in Research</strong>]]> This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.