Scielo RSS <![CDATA[Journal of technology management & innovation]]> vol. 13 num. 3 lang. es <![CDATA[SciELO Logo]]> <![CDATA[Framework Proposal for Management of Knowledge and Technology Transfer in Brazilian Academic Internships]]> ABSTRACT: This article has the purpose of developing a framework for management of knowledge and technology transfer in Brazilian academic internships, with a Knowledge Management approach. The methodological procedures employed are classified as qualitative, bibliographical, documentary, and a survey, having academic internships in Brazil as the object of study. The framework proposed is an advantage in internship management, systematizing information, knowledge, and technology, in addition to increasing the potential of internship activities. The framework for management of knowledge and technology transfer in Brazilian academic internships offers its users not only a service of knowledge management, but also a Knowledge Management System with resources of Communication and Information Technology for the construction of a learning platform, in which coordinators, professors, supervisors, and student-interns would be able to manage the internship, its activities, and the online learning environment. In other words, it is an environment designed for the development of academic knowledge in professional capacities. <![CDATA[Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians]]> ABSTRACT: The objective of this study was to understand the role of marketing, from research to commercialization of technologies in Brazilian public universities. To that end, an online survey was conducted, involving 236 academicians associated with in Brazilian public universities. The data obtained were subjected to exploratory factor analysis and descriptive statistics. The results revealed the low utilization of proactive market analyses in Brazilian public universities, as well as the limited integration of marketing through interaction with companies. The strategic orientation prevalent in BPUs was geared to technology, at the expense of relationships with society and the market. An entrepreneurial orientation was not observed. The actions to promote or encourage the transfer of Brazilian public universities technologies to the market proved timid. Finally, there were several obstacles to the implementation of marketing in Brazilian public universities, characterizing the so called marketing myopia. <![CDATA[Patents Go to The Market? University-Industry Technology Transfer from a Brazilian Perspective]]> Abstract: The purpose of this paper is to explore the TT between university-industry from a Brazilian perspective, with special reference on the university Intellectual Property - IP and TT legal instruments. The methodology was designed on a quantitative approach aiming to provide a better understanding of the problem. Secondary data collection was performed through documentary analysis that aims to identify and quantify the variables related to patents, licensing and TT agreements. Later, data are grouped, classified and treated, which allowed inference and interpretation. The results show that the TT between university-industry is in an embryonic stage in Brazil, even if occurred a considerable increase of IP required over the last few years. In this context, it is possible to affirm that the academic research outcomes are not being absorbed in an effective way by the industries, and, as a consequence, just an insignificant percentage of the patents go to the market. <![CDATA[Organizational Ambidexterity: A Study in Brazilian Higher Education Institutions]]> Abstract: The purpose was to understand how the ambidexterity degree (exploration + exploitation actions) can explain the variance of the number of students. As theoretical foundation, it was considered the arguments proposed by March (1991) and Tuschman and O’Reilly III (2004) about organizational ambidexterity (balance of incremental and radical innovation initiatives). About the methodology, a quantitative approach was used, and the sample counted with 79 executives of higher education institutions (HEI). For data analysis, descriptive statistics, chi-square, cluster analysis, correlation analysis and multiple linear regression were used. As outcome, the confirmation that ambidexterity can explain variance of the number of students in 20.6%. However, it was also observed that it cannot explain variation of the main index of teaching quality: General Course Index. Finally, there is a proposition of a maturity degree for ambidexterity, subdivided into four levels: I - Embryonic, II - Structured, III - Semi-developed and IV - Developed. <![CDATA[<strong>Blind Technology Transfer Process from Argentina</strong>]]> Abstract: Since the 19th century, Argentina has been characterized as an agro-exporting country reaching its peak after the First World War. Nowadays, in addition to exporting agricultural goods, Argentina has become a producer of an increasingly valuable raw material in the business world: scientific information. The accelerated increase in the production of scientific articles in high impact international journals makes Argentinean science visible all over the world. With the present study, we intend to unveil how Argentinean scientific information serves as building blocks of patents requested by foreign companies and institutions. According to the area of knowledge analyzed, we identify a differential flow of information towards the development of technologies in industrial countries. Moreover, we detected that the blind technology transfer phenomenon is a dynamic process. Herein, we present relevant evidence of scientific information flowing towards foreign technologies within 2 years after the article publication. These results suggest the need for the development of strict technology transfer policies in Argentinean universities and academic institutions in order to protect the state investment in science. Our findings highlight scientific production as a unique opportunity for economic growth and expansion of the country. This may become a fertile ground for political and economic debate. <![CDATA[Object and Means of University-Firm Technology Transfer]]> Abstract: Greater demand for food and the scarcity of natural resources reinforce the importance of research at universities and the transfer of their technologies to firms, particularly in the case of crops. In this context, the general aim of this study is to analyze the alignment of the object and means of university-firm technology transfer in Brazilian and American agriculture schools. The research is qualitative in nature, with multiple case studies of two American universities and a Brazilian university, selected using criteria such as excellence, accessibility and technological similarities. Among the results and contributions to the field, the innovations that were generated and the identification of the differences and similarities in formal and informal processes of university-firm technology transfer may be highlighted. <![CDATA[Exploring Knowledge Transfer at UC Engineering School]]> Abstract: I explore the degree to which patents represent magnitude of knowledge transferred from University to Industry. Building on the Agrawal &amp; Henderson (2002) framework, I compare two MIT engineering departments and the School of Engineering of the Pontificia Universidad Católica de Chile (UC Engineering). Based on quantitative and qualitative data I estimated the relative importance of patenting as a knowledge transfer mechanism. I found that in UC Engineering patenting and publishing activity have increased steadily, in line with faculty size increase. However, patenting is perceived by academics as a relatively less important technology transfer channel, and in terms of production counting it appears much less relevant. Although in terms of relative importance of publishing over patenting as a technology transfer channel both are relatively similar, in the perception of faculty; in terms of production counting there is a substantial difference. I suggest some plausible explanations, proposing new avenues for research. <![CDATA[Calidad de la Relación Universidad-Empresa en una Universidad Pública de Colombia]]> Resumen: El presente estudio tiene como objetivo identificar el papel de la función de marketing en los procesos de transferencia tecnológica universitaria, mediante la definición de hipótesis fundamentadas en el conocimiento científico del marketing y basadas en el caso de una universidad pública colombiana. Se ha diseñado un modelo de hipótesis que refleja la calidad de la relación, analizando constructos como satisfacción, confianza, compromiso y lealtad en la relación Universidad-Empresa, mediante un análisis confirmatorio. En los resultados, se evidencian los constructos más relevantes para gestionar y establecer relaciones de largo plazo entre la universidad analizada y las Empresas, lo que permite pasar de una transferencia tecnológica transaccional a una vista desde lo relacional.<hr/>Abstract: The objective of this study is to identify the role of the marketing function in university technology transfer processes, through the definition of hypotheses based on the scientific knowledge of marketing and the bases in the case of a colombian public university. It has been designed a hypothesis model that reflects the quality of the relationship, analyzing constructs such as satisfaction, trust, commitment and loyalty in the University-Industry relationship, through a confirmatory analysis. In the results, the most relevant constructs for the management and the long-term relationships between the university and the companies are evidenced, which allows to pass from a technological transaction to a relationship view. <![CDATA[Overview Case Analysis Applied to Evaluate Technology Transfer Projects of a Mexican Public University]]> Abstract: The objective of this work is to propose a rapid methodology called Overview Case Analysis (OCA) to analyze in a synthetic and simple form, the tremendous amount of information that is created through the years in a technology transfer project. Using OCA analyst can rapidly detect the project highlights along its critical path of the technology transfer project. At the end of the evaluation process, qualification of the project performance is performed using a coarse scale to measure the technology transfer capacity of the participant organizations. To prove the methodology proposed, we explore the economic and social impact results of some technology transfer projects developed by academic groups of the National Autonomous University of Mexico (UNAM, by its Spanish acronym). The conclusion is that in order to have a successful TTP, at least three conditions are necessary: (a) the project must be handled by an efficient technology transfer team (T3) ; (b) the technology transferred must be mature; and (c) the technology transferred must have economic and social impacts for the final organization or other users inside the receiver country. <![CDATA[El Papel de las Oficinas de Transferencia Tecnológica (OTT) en las Universidades: Una Perspectiva de la Última Década]]> Resumen: En el marco de una economía mundial basada en el conocimiento, las universidades emprendedoras implementan nuevos ejes rectores para convertirse en generadoras de conocimiento que detone desarrollo tecnológico. En este contexto, la creación de Oficinas de Transferencia Tecnológica (OTT) en las universidades es una estrategia vital para que el ecosistema científico-gubernamental-empresarialsocial subsista con equilibrio y crezca simultáneamente. En este documento, se analiza la configuración, el desempeño y las problemáticas de estas oficinas, a partir de una revisión general de literatura de la última década.<hr/>Abstract: In the framework of a global economy based on knowledge, entrepreneurial universities implement new guiding axes to become generators of knowledge that trigger technological development. In this context, the creation of the Technology Transfer Offices (TTOs) in universities is a vital strategy for the scientific-governmental-business-social ecosystem to subsist with balance and grow simultaneously. In this document, the configuration, performance, and problems of these offices are analyzed, based on a general literature review of the last decade.