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ARQ (Santiago)

versión On-line ISSN 0717-6996


GROYS, Boris. Self-Design, or Productive Narcissism. ARQ (Santiago) [online]. 2017, n.95, pp.140-145. ISSN 0717-6996.

The spread of social networks has narrowed the gap between the designer and his product, to a point that, today, the public image of the self is what is most designed. Hence, each person becomes his/her own model, promoting him/herself to others in a narcissistic, self-referential way to reach approval, something elusive in an era characterized not only by technological advancement, but also by an evident crisis of judgment and values.

Palabras clave : humanity; desire; taste; networks; technology.

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