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Chungará (Arica)

On-line version ISSN 0717-7356

Abstract

CONFORTI, María Eugenia; CHAPARRO, María Gabriela; MARIANO, Mercedes  and  DIEZ FERNANDEZ-LOMANA, J. Carlos. BECOMING HUMAN: ANALYSIS OF A SCIENTIFIC EXHIBITION IN ARGENTINA. Chungará (Arica) [online]. 2017, vol.49, n.1, pp.81-98.  Epub Dec 05, 2016. ISSN 0717-7356.  http://dx.doi.org/10.4067/S0717-73562016005000038.

In this article, the exhibition "Evolution: Making us Human" presented in the TECNOPOLIS science megafair in Argentina is analyzed from the perspective of the public communication of science. To contextualize it, a general assessment about the rise of science fairs and their link with the state and evolutionism is made. The methodological approach was based on studies that combine public script analysis and the opinion of visitors. This survey was supplemented by interviews with various stakeholders involved in the organization of the exhibition, enabling a comprehensive analysis of its communication processes. From the results, strengths and weaknesses are identified and they raise issues that could contribute to the discussion of the communication of scientific content in different contexts.

Keywords : Public communication of science; human evolution; public studies; TECNOPOLIS; Argentina.

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