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Revista chilena de nutrición

On-line version ISSN 0717-7518


SANCHEZ S, Gloria; LEYTON P, Carolina  and  MEDINA G, Alex. Effective strategies to increasing the consumption of the dairy drink "Purita Mamá" for pregnant and lacting women from the Ñuble province, year 2012. Rev. chil. nutr. [online]. 2014, vol.41, n.2, pp.156-160. ISSN 0717-7518.

Objective: To identify effective strategies to increase the consumption of the product "Purita Mama" in pregnant and lactating women from Ñuble. Subjects and methods: Observational cross sectional study; two instruments were applied, the first one observing of consumption and acceptability of the product in pregnant and lactating women from a non-probabilistic sample; the second one applied to the health team showing major variations in the consumption from a non-probabilistic "intentional" sample. Results: The product was consumed by 38% of pregnant and 34.6% of lactating women; acceptability was regular in 54.6% and 48.2% of pregnant and lactating women, respectively. On the other hand, 34% of the professionals and technicians who work directly with pregnant and lactating women "did not know" the product. The main effective educational strategy implemented (60.2%), is product tasting. Conclusion: The largest consumption of the product is seen in those establishments who implement effective instructional strategies.

Keywords : Dairy drink "Purita Mama"; effective educational strategies; National Program of Complementary Feeding.

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