SciELO - Scientific Electronic Library Online

vol.27 issue6Organizational culture and Competencies for Knowledge Management in Small and Medium Size Enterprises (SMEs) in ColombiaEnterprise Architecture Domain, Harmonizing Process Simulation and Architecture Development Methodology (ADM) author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google


Información tecnológica

On-line version ISSN 0718-0764


DE LA HOZ, Efraín; GONZALEZ, Ángel L  and  SANTANA, Alfredo. Methodology for Measuring the Potential Exporter of Business Organizations. Inf. tecnol. [online]. 2016, vol.27, n.6, pp.11-18. ISSN 0718-0764.

This paper presents a methodology for measuring the export potential of business organizations. The literature related to orientation exporting was reviewed to identify the key factors in export competitiveness. With this information a measurement test was designed and validated. After this, metrics for the evaluation of export competitivity were defined. Following this, an application of the methodology in a business sector was done. The results show 16 key factors integrated in the financial, internal processes, customers, learning and growth, and markets. These results are validated by a content validity rate of 0.91 and a reliability coefficient Cronbach's alpha of 0.97. Based on the results of this work, it is concluded that the proposed methodology is capable of measuring export competitive conditions for enterprises which can identify and prioritize opportunities for improvement.

Keywords : export potential; competitiveness; foreign trade; content validity; reliability.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License