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Información tecnológica

versão On-line ISSN 0718-0764

Resumo

SERRANO, Ana M.; TIUZO, Sandra C.  e  MARTINEZ, Martha S.. Business Strategies for a Vulnerable Population in Colombia. Inf. tecnol. [online]. 2019, vol.30, n.6, pp.147-156. ISSN 0718-0764.  http://dx.doi.org/10.4067/S0718-07642019000600147.

A documentary review of studies related to business strategies for a vulnerable population is presented with the objective of identifying which business strategies could be implemented in such a sector. This is located in the train station Siatame and El Durazno in the municipality of Sogamoso, in Colombia. The work was developed through a qualitative methodology implementing a documentary analysis. The information was collected and subdivided into topics such as studies on vulnerable population, business strategies, and associativity. The review highlights the most representative studies in the different contexts and that were taken as a methodological guide. It is concluded that entrepreneurial strategies focused on associativity, mainly on entrepreneurship ideas, must be implemented to improve the socioeconomic quality of the population.

Palavras-chave : vulnerable population; business strategy; associativity; entrepreneurship.

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