Abstract

BARRERA-RODRIGUEZ, Ana M.; VIEIRA-SALAZAR, Jaime A.  and  DUQUE-OLIVA, Edison J.. Interspecific relationships of universities with their stakeholders: biological metaphor. Inf. tecnol. [online]. 2020, vol.31, n.4, pp.211-220. ISSN 0718-0764.  http://dx.doi.org/10.4067/S0718-07642020000400211.

The purpose of this article is to identify the different interspecific relationships that universities face with their stakeholders through the use of the methodology of development of biological metaphors. Universities recognize the importance of their relationships with their interest groups because their prestige and recognition depend largely on these groups. The results show that these relationships can be associated with the interspecific relationships that occur at the biological level. Mutualism, which can be called “win-win,” is observed in the relationships between the university and its students, professors, administrative officials, and the private and public sector. Parasitism can be generated from within by various groups with individual interest. In conclusion, biological metaphoric models can be applied to the management of interspecific relationships by universities and their interest groups.

Keywords : biological metaphor; interspecific relations; university; stakeholders.

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