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Revista signos

versión On-line ISSN 0718-0934


ALVES FILHO, Francisco. Centripetal and centrifugal forces in editorials. Rev. signos [online]. 2010, vol.43, suppl.1, pp.13-26. ISSN 0718-0934.

One of the relevant aspects in genre theory is the fact that genres incorporate and put into function two generic (dis)regulatory forces. One has a centripetal character, responsible for the genre stability/integrity. The other, centrifugal, acts to make versatility/instability possible. However, theories do not make clear the dialectics between such forces. Taking the above into account, this paper aims at investigating the correlations between generic integrity and versatility by analyzing editorials from different Brazilian journalistic enterprises. It can be noted that what is stable in such genre is related to the functioning of each newspaper; that is, while communicative functions, style, composition structure and theme are very recurrent in the editorial of a single newspaper, the same thing does not happen in analyzing different newspaper editorials.

Palabras clave : Newspaper editorial; generic versatility; generic integrity.

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