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Ultima década

versión On-line ISSN 0718-2236


LINNE, Joaquín  y  FERNANDEZ LOPES, Paula. Looking for the perfect match. Profiles, experiences and socio-affective expectations of young individuals on Tinder. Ultima décad. [online]. 2019, vol.27, n.51, pp.96-122. ISSN 0718-2236.

This work explores and describes the profiles and strategies created by, especially, middle-class young individuals from Buenos Aires Metropolitan Area (BAMA) on the geo-social application Tinder to look for sexual and affective contacts among geographically close people. On the methodological level, the data was obtained through two ad hoc accounts, which were used to carry out a virtual ethnography that analyzed 1.500 profiles, and 20 interviews conducted to users. The results were, that three types of profiles can be distinguished, in accordance to their most prominent capital (economic, cultural or erotic). In the first, the economic capital profile highlights images and personal texts showing elegant goods, particularly tourism capital, and states traveling as their main hobby, passion or identity mark. The second type, the cultural capital, is characterized by showing off higher education or university degrees, referring to languages mastered, by using expressions coming from English and by referring to frequent cultural consumption. In the last one, the erotic capital, textual and visual resources are focused on building a desirable corporality through portraying seductive physical and/or healthy attributes and habits, through trendy physical activities or habits related to alternative or new age philosophies. Finally, on the one hand, it is stated that sex-affective choices tend to be equaled to immediate consumption choices; on the other hand, that the management of ‘I’, linked to a regulated, calculated exhibition of themselves through social networks, exacerbated on dating apps, where the general ‘like’ is not the only most sought-after reaction; instead, a specific like from a potential new couple is especially sought-after.

Palabras clave : Internet; TICs; social network; Tinder; young individuals; gender; sex-affectivity; virtual ethnography.

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