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Ultima década

versión On-line ISSN 0718-2236

Resumen

FUENTES, Sebastián. Positivized youth in Buenos Aires: class, moral and esthetics in the production of contemporary youths. Ultima décad. [online]. 2019, vol.27, n.51, pp.123-159. ISSN 0718-2236.  http://dx.doi.org/10.4067/S0718-22362019000100123.

The representations, narratives and images on “educated”, religious, generous and sporty young individuals, produce a positivization of youth, where discursive formations intersecting and maintaining unequal class and age relationships are generated. Class and age relationships are modeled through images of privileged young people, in contrast to refused, and negativized young individuals from working class areas. A cartography of cultural production in moral terms is carried out, based on an ethnographic research among young university students. The moral and marketing discursive formations define the current juvenilization of the process of capitalist legitimization, with young individuals as consumers, and as a mark of both “sales” and distinction, key aspects for the creation or expansion of markets and esthetic positivization.

Palabras clave : youth; university; elites; solidarity; biopolitics; juvenilization.

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