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Revista interamericana de ambiente y turismo

versión impresa ISSN 0717-6651versión On-line ISSN 0718-235X

Resumen

ACLE M, Ramón Sebastián  y  MONTIEL A, Aylin Vanessa. Influence of Mexican gastronomy on ethnic consumption in Spain. Rev. interam. ambient. tur. [online]. 2018, vol.14, n.2, pp.89-101. ISSN 0717-6651.  http://dx.doi.org/10.4067/S0718-235X2018000200089.

Gastronomy is an art comprised of the knowledge and activities related to preparing the foods that belong to the culture of a society. Its importance lies in its reflection of the customs, tradition, history, geography and lifestyle of the place to which it belongs. Given the tremendous impact that Mexican gastronomy has had on Spain, it is of great interest to delve more deeply into its consumption, which is reflected in an endless number of restaurants, shops and supermarkets bringing Mexican products, also known as ethnic products, to the Spanish market. The primary aim of this study is to gauge the influence that Mexican gastronomy has on ethnic consumption in Spain. This study presents a theoretical framework to explain the terms Mexican gastronomy, ethnic product and Spain. A quantitative methodology was designed using the model of McCarthy’s 4 Ps (product, price, place and promotion) and its relation to Mexican gastronomy in ethnic consumption in Spain. The methods used were: deductive, synthetic and analytical, which enabled an assessment of the correlation of the variables. The results showed evidence in favor of the consumption of ethnic products.

Palabras clave : Mexican gastronomy; ethnic products; quantitative methodology.

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