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Revista interamericana de ambiente y turismo

versión impresa ISSN 0717-6651versión On-line ISSN 0718-235X

Resumen

AREVALO P., Georgina. The tourist wine route in Querétaro and Baja California, Mexico: A strategic approach. Rev. interam. ambient. tur. [online]. 2018, vol.14, n.2, pp.122-134. ISSN 0717-6651.  http://dx.doi.org/10.4067/S0718-235X2018000200122.

Planning in tourism is the link between the economy, social and natural aspects to achieve balanced and sustainable tourism development. Wine tourism is a relatively new tourism service topic in Mexico compared to European countries, which have great experience in this activity. The wine routes in Mexico are in two nationally recognized regions: Baja California and Querétaro, wine-making areas that have developed tourist routes, taking advantage of their surroundings and endogenous resources. In this study, the national context of the wine route in Baja California and Querétaro is studied for its importance as a new tourism service and as a trigger for development by strengthening the wine cluster, as wine routes are known. The method implemented employs a SWOT matrix and Porter’s diamond design. It is concluded that the wine routes in Mexico are strongly positioned compared to other regions that have vineyards but do not have a simultaneously developed tourism service. An important implication is that the wine route being a cluster strengthens the specialization of the actors involved in the generation of knowledge and innovation. In addition, universities have prompted novel actions through research to improve the tourist route.

Palabras clave : Tourism planning; sustainable development; wine tourism; wine cluster.

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