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Revista interamericana de ambiente y turismo

versión impresa ISSN 0717-6651versión On-line ISSN 0718-235X

Resumen

ARAYA P, Sebastián  y  VARAS M, Carlos. Cycle tourism as a strategic alternative for the promotion of viable tourism in rural areas of the Elqui Valley, Chile. Rev. interam. ambient. tur. [online]. 2018, vol.14, n.2, pp.170-187. ISSN 0717-6651.  http://dx.doi.org/10.4067/S0718-235X2018000200170.

The increasing importance of special interest tourism (SIT), driven by the increased demand for outdoor recreation activities, has generated the development of new types of tourism based on taking advantage of nature and the close connection with cultural heritage. In this study, the development of cycle tourism is analyzed as a strategic alternative for the promotion of viable tourism in rural areas of the commune of Paihuano, Elqui Valley, Chile. This descriptive, cross-sectional and mixed approach study that is predominantly qualitative analyzes the various factors that influence, both positively and negatively, its establishment as an option to the traditional tourism of the area. The methodology included a document review and bibliographic search, in addition to interviews with local authorities, a focus group with cyclists in the region, and the application of 48 surveys to tourists who had participated in cycle tourism in the area. The results showed that the commune of Paihuano meets the natural conditions, the additional services and the appropriate level of acceptance by the community and its visitors to establish the activity as an alternative tourism resource. However, it is concluded that to be considered a viable option to the other tourist activities offered in the area, a greater level of commitment is required from the authorities in promoting the tourism culture of the location, as well as improving the infrastructure and information needed for its implementation and practice, such as cycle paths, signage and informational boards, among others.

Palabras clave : Special interest tourism; cycle tourism; viable tourism; mixed approach.

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