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Revista interamericana de ambiente y turismo

versión impresa ISSN 0717-6651versión On-line ISSN 0718-235X


ZERDA B., Elsie; GUTIERREZ N., Aline; CRUZ S., María Auxiliadora  y  CALI N., Gabriela. Tourist participation on the Paseo de la Juventud and revitalization plan for its inclusion on the tourist circuit in Guayaquil, Ecuador. Rev. interam. ambient. tur. [online]. 2018, vol.14, n.2, pp.188-196. ISSN 0717-6651.

Guayaquil is the most densely populated city in Ecuador. In recent years, significant urban regenerations have been undertaken, particularly in the city center, which has become a key site for activities enjoyed by tourists and residents alike. The tourism promotion campaign, “Guayaquil is my Destination”, driven by the Municipality of Guayaquil, includes among its tourist attractions the Paseo de la Juventud, informally knows as the Zigzag Bridge. This campaign has not aroused the interest expected. The aim of this study was to analyze the influence of the convergence of tourists on the Paseo de la Juventud using a field study to propose a revitalization plan that makes possible its inclusion on Guayaquil’s tourist circuit. The plan covers the Paseo de la Juventud becoming a tourist information point in Guayaquil, as well as a place for cultural events for young people and for the dissemination of the culture through the sale of handicrafts. This implies that the revitalization plan has two main axes: the implementation or improvements made from equipment, illumination and safety to an aspect that focuses on the environment, and the inclusion of the Paseo de la Juventud on the tourist circuit of Guayaquil.

Palabras clave : Tourist attractions; revitalization plan; urban regeneration; tourist circuit.

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