SciELO - Scientific Electronic Library Online

 
vol.23 issue1PROPUESTA DE UN GRAFEMARIO PARA EL RROMANÉ JORAJANÉ, LENGUA HABLADA POR LOS GITANOS DE CHILELOS COLONOS Y LA ESCUELA EN LA ARAUCANÍA: LOS INMIGRANTES EUROPEOS Y EL SURGIMIENTO DE LA EDUCACIÓN PRIVADA LAICA Y PROTESTANTE EN LA REGIÓN DE LA ARAUCANÍA (1887-1915) author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Journal

Article

Indicators

Related links

Share


Universum (Talca)

On-line version ISSN 0718-2376

Abstract

SANTIBANEZ M, Abraham  and  VERGARA L, Enrique. PERIODISMO Y PUBLICIDAD: CLAVES Y AMBIGÜEDADES DE UNA RELACIÓN PROMISCUA. Universum [online]. 2008, vol.23, n.1, pp.248-267. ISSN 0718-2376.  http://dx.doi.org/10.4067/S0718-23762008000100012.

Even though the debate about the relation between journalism and advertising has been a permanent cause of conflicts and tensions in the mass media, academia has rarely focused on it as a subject. This paper is an attempt to establish the proper scope in which journalism and advertising operate, the challenges which the fusion of both disciplines' frames imply, the role of the institutions in charge of supervising their right ethical functioning, and their current restrictions, which would require new abilities and analysis mindsets.

Keywords : Mass media; Journalism; Advertising; Ethics.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License