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Journal of technology management & innovation

versión On-line ISSN 0718-2724

Resumen

MAFFINI GOMES, Clandia et al. Strategies for Sustainable Business and Performance in Brazilian Industrial Companies. Journal of Technology Management & Innovation [online]. 2013, vol.8, suppl.1, pp.23-23. ISSN 0718-2724.  http://dx.doi.org/10.4067/S0718-27242013000300023.

The study looks to analyze the adoption of strategies for sustainable business and the performance of Brazilian industrial companies. The quantitative character research has involved the execution of a survey. The results have permitted to conclude that the Brazilian companies are enlarging their participation in the international market. However, one must observe that some factors still limit this performance in terms of innovation management and socio-environmental management. Concerning the technological innovation management, one observes that, in spite of the growth of use of external sources of innovation over the last few years, one must still go a long way in the sense of developing a corporate culture that may value the partnership and the collaboration between the companies. Concerning socio-environmental management, the research data confirm the studies by authors mentioned in the literature review who maintain that most Brazilian companies still adopt a reactive stance in relation to these issues.

Palabras clave : strategy; sustainability; performance; brazilian companies; socio-environmental management.

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