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Journal of technology management & innovation

versión On-line ISSN 0718-2724

Resumen

SILVEIRA, Marco Antonio. Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry. Journal of Technology Management & Innovation [online]. 2013, vol.8, suppl.1, pp.45-45. ISSN 0718-2724.  http://dx.doi.org/10.4067/S0718-27242013000300045.

This paper presents and discusses the baselines of a nationwide project whose objective is to support the economic, social and environmental sustainability of Brazilian electronics industry. This project encompasses a complex and innovative articulation of a large number of multidimensional variables and includes some innovative solutions. It foresees the execution of a pilot project with the participation of nine companies producers of electro medical equipment. Its implementation occurs by coordinating innovation of products and processes with the integrated management of the marketing mix of products, by means of the integration of the company's management systems. It is presented the theoretical and methodological foundations of this pilot project, its structure and organization, and the main results obtained so far.

Palabras clave : organizational sustainability; innovation management; intellectual capital; cleaner production.

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