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Journal of technology management & innovation

versión On-line ISSN 0718-2724

Resumen

CORREA-HENAO, Silvana; LONDONO GIRALDO, Beatriz  y  TAVERA MESIAS, Juan Fernando. University-Industry Relationship Quality in a Public University of Colombia. Journal of Technology Management & Innovation [online]. 2018, vol.13, n.3, pp.79-89. ISSN 0718-2724.  http://dx.doi.org/10.4067/S0718-27242018000300079.

The objective of this study is to identify the role of the marketing function in university technology transfer processes, through the definition of hypotheses based on the scientific knowledge of marketing and the bases in the case of a colombian public university. It has been designed a hypothesis model that reflects the quality of the relationship, analyzing constructs such as satisfaction, trust, commitment and loyalty in the University-Industry relationship, through a confirmatory analysis. In the results, the most relevant constructs for the management and the long-term relationships between the university and the companies are evidenced, which allows to pass from a technological transaction to a relationship view.

Palabras clave : University-Industry relationship; university technology transfer; relationship marketing.

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