SciELO - Scientific Electronic Library Online

 
vol.12 número5El Rol del Docente de Matemáticas en Educación Virtual Universitaria. Un Estudio en la Universidad Pedagógica y Tecnológica de ColombiaAnálisis Comparativo desde la Caracterización Curricular de Veintiséis Programas Presenciales de Maestrías en Administración en Colombia índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Em processo de indexaçãoCitado por Google
  • Não possue artigos similaresSimilares em SciELO
  • Em processo de indexaçãoSimilares em Google

Compartilhar


Formación universitaria

versão On-line ISSN 0718-5006

Resumo

ZUNIGA-JARA, Sergio; SORIA-BARRETO, Karla  e  ARAYA-PIZARRO, Sebastián C.. Determining Factors for the Choice of a University by Students of Business Administration in the Region of Coquimbo, Chile. Form. Univ. [online]. 2019, vol.12, n.5, pp.61-68. ISSN 0718-5006.  http://dx.doi.org/10.4067/S0718-50062019000500061.

In this study, the determining factors for the decision of students for choosing to study at universities in different cities are analyzed. The study was focused on first-year students of Business Administration from three universities. The method used to infer which are the most relevant attributes to choose the university was the Conjoint Analysis. The results were statistically satisfactory. Among the main results the reputation of the university and the access to economic benefits were the most important factors, with 39% and 20% respectively. In addition, a large discrepancy was observed among students from different universities regarding the relevance of economic benefits. Finally, it was observed that students of the lowest income quintile assign a much greater importance to the proximity to their home town in comparison with students of the other quintiles of income.

Palavras-chave : university careers; career selection; business administration; conjoint analysis.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )