Resumen

CUEVAS MORENO, Ricardo. Ethics and social responsibility in the corporation: its conception of men. Polis [online]. 2009, vol.8, n.23, pp.323-349. ISSN 0718-6568.

This paper explores the human conception in which corporate social responsibility (RSE) and business ethics (EE) lay. According to the result of this research, such notion is a fault conception of the human being that can function as ideology in Marx and Engel's (1982; 1846) sense. The human vocation in business ethics, corporate social responsibility and its philosophy is confronted with the useful sense of management under the businessman way of life. This contradiction is seen in practice when the businessmen are trying to be honest, fair and responsible and at the same time follow economic goals. In one side is the universal and human side (equality, fraternity, security, justice and human right and environment care) of the firm; and in the other side, the domain of the alienated labor in capitalism. This fundamental contradiction originates the moral problem of the enterprise and of businesses now a days, which seems that has no solution within the capitalistic way of life.

Palabras clave : Ethics on Corporations; Corporation's Social Responsibility; man; actor; intellectual (worker on the field of knowledge); ideology.

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