Objective:

The aim of this study is to determine the most used selection criteria when choosing a commercial brand of dental implant according to specialist.

Material and methods:

We identified the parameters to choose an implant brand, these were classified as technical and marketing, ordered in a closed questionnaire, assessed by means of a Likert psychometric scale from 1 to 5, plus an open question was included. A convenience sample of twenty specialists with experience in at least three implant brands. For the descriptive statistical analysis, Microsoft Excel 2011 version for Mac was used, using measures of central tendency such as Arithmetic Media and Fashion. For this same purpose, the technical parameters were classified from 1a to 1i, marketing parameters from 2a to 2f and suggested parameters from p1 to p7.

Results:

The variability in prosthetic retention pillars, adequate availability of the products offered by the company and the compatibility of the abutments between trademarks, were the most relevant factors considered by specialists when choosing a specific implant system.

Conclusion:

The arguments that most influence the choice of an implant system are variety and availability of products, as well as the compatibility between brands.

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