SciELO - Scientific Electronic Library Online

 
vol.26 número2El discurso sobre la criminalidad en las noticias televisivas en Costa RicaAproximaciones al estudio ecocrítico de la literatura chilena índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Em processo de indexaçãoCitado por Google
  • Não possue artigos similaresSimilares em SciELO
  • Em processo de indexaçãoSimilares em Google

Compartilhar


Logos (La Serena)

versão impressa ISSN 0716-7520versão On-line ISSN 0719-3262

Resumo

SALAS, Millaray. Burden of Proof Management in Public Statements Issued by Chilean Companies Involved in Scandals. Logos [online]. 2016, vol.26, n.2, pp.260-277. ISSN 0716-7520.

When facing a scandal, most companies establish communication in an attempt to reduce the effects of negative publicity on its corporate image. In the context of business image repair, a corporate genre that is produced by companies is the public statement. This is a short written text that has the purpose of communicating the firm’s version of the ongoing crisis directly to the general public by publishing it on the company’s website or by paying an insert in a newspaper (print and/or online versions). The present study, a multiple case study, aims at determining whether the rhetoric employed by Chilean corporations, that is, the way in which they argue over and defend themselves against wrongdoing accusations, is valid and ethical from the point of view of business ethics. To that end, this paper critically analyzes the burden of proof management by drawing on Pragma-Dialectical Discussion Rules (van Eemeren, Grootendorst & Snoeck Henkemans, 2002) and some principles proposed in business ethics literature (Hamburger, 2004, 2006; Cortina, 2008, 2009; Shaw, 2011). The results show that most of the companies evade the burden of proof, which suggests that Chilean companies do not feel the need to be held accountable for their actions. The ethical analysis reveals a lack of respect for the stakeholders, particularly, consumers, corporate workers, and the competition. One of the conclusions is that Chilean corporations evidence a rather limited vision of business ethics that does not consider transparency and accountability.

Palavras-chave : image repair; public statements; Chile; burden of proof; pragma-dialectics; Critical Discourse Analysis.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons