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Logos (La Serena)

versão impressa ISSN 0716-7520versão On-line ISSN 0719-3262


FORTE, Diego Luis. Animal representations and erasing processes in Cresta Roja conflict. Logos [online]. 2017, vol.27, n.1, pp.105-122. ISSN 0716-7520.

At the end of 2015 the firm Rasic Brothers, one of the largest poultry producers in Argentina, paralyzes its production leaving all employees on the street with several months of salary in debt. These employees decide to establish a picket in the Ricchieri highway, awaiting for an answer from both the company and government. As the conflict develops, an enormous amount of animals are enclosed without food or water and the judge in charge of the case decides to take a month to resolve their situation.

The aim of this paper is to analyze the construction of speciesist representations in a corpus of news published in digital media. Analysis will focus on two notes published in the website of the newspaper called Clarin, a note appeared in the website of the newspaper Página 12 and an editorial note published by the NGO Voicot on their Facebook page. We start from the hypothesis that the speciesist representations are so embedded in the mass media discourse that they do not generate a justification for their existence, as do other sort of prejudice, and they erase all evidence to consider nonhuman animals as living beings.

Analysis will take the theoretical proposal of Critical Discourse Analysis, as main framework, adopting the perspective provided by Critical Linguistics (Hodge and Kress, 1993) for the assignment of thematic roles and description of processes in the verbal material, together with the elements systemized by Kress and van Leeuwen (1996) for image analysis and multimodal analysis.

Palavras-chave : Speciesism; CDA; ideology; multimodality studies.

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