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Print version ISSN 0719-3661On-line version ISSN 0719-367X

Abstract

IGARTUA, Juan-José  and  RODRIGUEZ-DE-DIOS, Isabel. Motivational correlates of the use of and the satisfaction with Facebook in Spanish youth. Cuad.inf. [online]. 2016, n.38, pp.107-119. ISSN 0719-3661.  http://dx.doi.org/10.7764/cdi.38.848.

This study, linked to the theory of uses and gratifications, analyzes the reasons for using Facebook and contrasts how those motives predict behavioral and attitudinal patterns. The questionnaire used, applied to a sample of Spanish students (n=268), included a scale about the reasons to use Facebook, and information on the consumption and satisfaction with that social network. An exploratory factorial analysis revealed six motivational dimensions: entertainment, virtual community, relationships maintenance, coolness, companionship and self-expression; the first three are the main reasons of use. Moreover, the search for entertainment showed the stronger statistical relationship with satisfaction with Facebook.

Keywords : Social media; Facebook; uses and gratifications; media behavior; mediation analysis.

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