Resumen

NEGRETE-HUELGA, Karla  y  RIVERA-MAGOS, Sergio. Communication strategies in social networks from the practice of open government. Cuad.inf. [online]. 2018, n.42, pp.183-196. ISSN 0719-3661.  http://dx.doi.org/10.7764/cdi.42.1242.

This article aims to describe how the management strategies of Twitter and Facebook of the governments of Querétaro and Hidalgo are associated with open government, understood as the one that promotes transparency, accountability and citizen participation in a digital interaction scheme. The study concludes that communication strategies are not related to this concept and are not coherent with the planning established in the regulations; moreover, it shows a limited interaction between government and citizens, far from what its expectedfrom an open government.

Palabras clave : open government; strategic communication; public communication; social networks.

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