Resumen

ECHEVERRIA, Martín. Media logic against mediated deliberation. The case of presidential debates. Cuad.inf. [online]. 2019, n.45, pp.57-72. ISSN 0719-3661.  http://dx.doi.org/10.7764/cdi.45.1573.

If correctly done, presidential debates can be considered as mediated deliberation events, with a rich knowledge base for citizens to learn and model their behavior. Nonetheless, they could adopt a media logic, unfolding elements of conflict, simplification and incivility that are salient in media discourse nowadays. To explore if such logic has penetrated this format, we conducted a content analysis on the three presidential debates of the 2018 Mexican campaign (N = 556 units), using variables that operationalize the values of deliberation. We found that, in general, debates performed with civility and were centered in public policy issues, but there was simplification and poor argumentation. Thus, while we cannot conclude that debates are colonized by a media logic, they do not function completely as deliberative events either.

Palabras clave : media logic; mediated deliberation; presidential debates; content analysis.

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