SciELO - Scientific Electronic Library Online

 
 número45Ciberciudadanía a través de Twitter: caso Gran Marcha Carnaval y consultas populares contra la minería en La ColosaRetos de internet del futuro y generación española no digital: datos nacionales 2017 índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

Links relacionados

  • En proceso de indezaciónCitado por Google
  • No hay articulos similaresSimilares en SciELO
  • En proceso de indezaciónSimilares en Google

Compartir


Cuadernos.info

versión impresa ISSN 0719-3661versión On-line ISSN 0719-367X

Resumen

VERGARA LEYTON, Enrique; GARRIDO PENA, Claudio; EDWARDS CORREA, Cristóbal  y  UNDURRAGA PUELMA, Camila. Communication and public space in Chile. An approach to visuals as ideological reference in the 70s. Cuad.inf. [online]. 2019, n.45, pp.163-172. ISSN 0719-3661.  http://dx.doi.org/10.7764/cdi.45.1716.

This article aims to reflect on the development of graphic communication and its relationship with the changes that Chilean society experienced in the 1970s. We focus our analysis on two types of visual communication media of great impact and prominence during that decade: the public space poster for the period between 1970 and 1973, and the print media advertisement in the press for 1975-1980. The qualitative study of the visuals revealed certain keys that show the tensions that the Chilean society experienced during that period and the role that communication played in the promotion of two economic development and modernization models for the country. In this regard, both visual elements can be understood as a product of a particular time that conditions them and as of stories that validate them and give them meaning.

Palabras clave : visual; communication; advertising; consumption.

        · resumen en Español | Portugués     · texto en Español     · Español ( pdf )