Resumen

PAPI-GALVEZ, Natalia  y  ESCANDELL-POVEDA, Raquel. Challenges for the internet of future and non-digital Spanish generation: national data 2017. Cuad.inf. [online]. 2019, n.45, pp.173-190. ISSN 0719-3661.  http://dx.doi.org/10.7764/cdi.45.1524.

This article aims to analyze the differences in access, use and information, communication and online management skills of Spaniards born before 1965. It applies a cluster with age, sex, studies and income, to a representative national sample, which concludes in two profiles. Bivariate tests (X2, t Student) show intergroup differences in favor of the youngest group, consisting of more men, better income and studies, but with more internal gaps. In a few years, the elderly will be technologically more integrated although the gaps must be reduced and online participation encouraged betting on a digital communication that helps to strengthen the machine-person relationship.

Palabras clave : Internet; digital communication; advertising; media skills; digital divide; mobile devices.

        · resumen en Español | Portugués     · texto en Español     · Español ( pdf )