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Journal of theoretical and applied electronic commerce research
On-line version ISSN 0718-1876

 

Table of contents
J. theor. appl. electron. commer. res. vol.15 no.3 Talca Sept. 2020

 Editorial
  
 ·  Editorial: Becoming Part of our Team
Cerpa, Narciso

        · text in English     · English ( pdf )
  
 Research
  
 ·  The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users’ Acceptance of Product Placement in Mobile Social Networks
Wai Lai, Ivan Ka; Liu, Yide

        · abstract in English     · text in English     · English ( pdf )
  
 ·  From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
Vásquez, Fabiola; Vera-Martínez, Jorge

        · abstract in English     · text in English     · English ( pdf )
  
 ·  Unravelling Consumer Responses to Omni-Channel Approach
Lee, Won-jun

        · abstract in English     · text in English     · English ( pdf )
  
 ·  Analysis of Network Effect in the Competition of Self-Publishing Market
Chen, Li; Tang, Wen

        · abstract in English     · text in English     · English ( pdf )
  
 ·  A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces
Lu, Baozhou; Zhang, Song

        · abstract in English     · text in English     · English ( pdf )
  
 ·  Pricing Strategies in Presence of Online Consumer Ratings - from the Product Customization Perspective
Li,, Tian; Wang,, Xueying; Wu, Yifan

        · abstract in English     · text in English     · English ( pdf )
  

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