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Journal of technology management & innovation
On-line version ISSN 0718-2724

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VISBAL, Olga; HERRERA-MENDOZA, Ketty; OROZCO-ACOSTA, Erick  and  HERZBERG, Markus. The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers. Journal of Technology Management & Innovation [online]. 2017, vol.12, n.2, pp.18-25. ISSN 0718-2724.


 


 

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